Faced with crises and challenges, let's dare to transform the social business model
In a constantly changing competitive environment, too many business strategies fail because they have not been able to articulate their organization with that of their stakeholders.
HRDs are confronted with a rapidly changing world of work: development of skills, reduction of working time, growing desire to combine professional and personal life, autonomy and the emergence of new forms of work (freelance, nomadism, portage salary, timeshare, intrapreneurship, telecommuting, coworking, etc.).
While many companies were able to get through the pandemic crisis thanks to government support, today they are facing rising inflation and a demand for wage increases. The question then arises of the adaptation, or even the transformation, of the social model structuring their organization, in order to create the conditions for cooperation between all the internal functions.
Jocelyne CLERC, specialist lawyer at the head of the labor law team at ADER JOLIBOIS, shares her experience in supporting companies facing these challenges.
What are the fundamentals of your action?
Jocelyne Clerc: We support our clients in the development and implementation of an HR strategy consistent with its overall strategy, relying on innovative solutions, but also rational, concrete or operational. To do this, a SWOT-type diagnosis of the social model is very useful, including an analysis of the internal environment – in order to identify the strengths and weaknesses – and an analysis of the external environment – in order to identify the threats and the opportunities.
Our strength lies in our ability to act quickly despite often complex situations, with method but also high standards, in order to know the concrete elements on the ground. We work with all the stakeholders on the subjects presented, to arrive at solutions either upstream (agreement, new organizational arrangements, etc.), or reactively to manage a crisis situation, if it is proven.
What is the outlook for businesses today?
J C: Approaches related to corporate social responsibility (CSR) and the digitalization of processes have accelerated with the pandemic. Now all companies integrate social, environmental and economic concerns in their activities and in their interactions with their stakeholders. It is in this perspective that the lawyers of the employment law department of the firm ADER JOLIBOIS benefit from the support of other lawyers of the firm specialized in company law, commercial law and competition or even tax law. Indeed, we are a “full-service” firm able to mobilize in a very reactive way in a relationship with our clients based on proximity and trust.
Our commitment is guided by strong ethics, listening and attention to others as well as concern for a job well done, the objective being to support companies in driving change and helping them to meet the challenges of our modern economies.